Course Objectives:

This course is specially designed to provide technical knowledge and skills to cope with the requirement of young entrepreneur, content creators, Digital Marketer, brand executive, digital content marketer occupations of the Digital Content Marketing sector.

The course aims to provide you with in depth understanding of all the aspects of content marketing. After the training, you will be able to:

1. Formulate and implement content strategies for your business.
2. Impact the social media marketing and SEO of your business through content.
3. Transform your brand into a trusted advisor and authority in the industry.
4. Impart skills to apply digital marketing tactics for achieving business objectives
5. Habituate participants to be in touch with latest digital marketing techniques and practice

Course Outline:

1. What is digital content marketing?
2. Differences between traditional marketing and digital content marketing.
3. Objectives of digital content marketing / why content marketing matters for businesses.
4. Why content is king even at SEO sector?
5. Different types of digital content marketing.
6. How to plan/develop a content marketing strategies?
7. The power of social media marketing.
8. The 5 S of digital content marketing.
9. Some killer ideas for social media based content marketing.
10. Identifying online target audiences to make better content.
11. Some awful content marketing mistakes.
12. Challenges in digital content marketing.
13. Some genius content marketing example.
14. Real scenario discussion on content based campaigns at Bangladesh.
15. Writing & Translation