Digital Marketing (SEO)

Digital Marketing (SEO)

Course Objectives:

This Digital Marketing Training Program provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns and integrating digital marketing with traditional marketing.

Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.

Course Outline:

  1. Introduction to Digital Marketing
  2. Strategies in Digital Marketing
  3. Aligning Internet with Business Objectives
  4. Examples of Great Case Studies
  5. User Behavior & Navigation
  6. Branding & User Experience
  7. Search Engine Optimization
  8. Stakeholders in Search
  9. Customer Insights
  10. On & off-page Optimization
  11. Meta Tags, Layout, Content Updates
  12. Inbound Links & Link Building
  13. Search Marketing
  14. Campaign Management
  15. Conversion Tracking
  16. Targeting & Analytics
  17. Keyword Selection
  18. Conversion Metrics: CPA, CTR
  19. Web Site Analytics
  20. What is Social Media Marketing?
  21. Overview of Facebook, Twitter, LinkedIn, Blogging, YouTube and Flickr
  22. Building Brand Awareness Using Social Media


  1. Social Media
  2. User Behavior
  3. Segmentation, Key Metrics
  4. Best Practice Case Studies
  5. Split Testing
  6. Campaign Process Optimization
  7. Social Media Management
  8. Insights and Analytics
  9. Best Practice Examples & case Studies
  10. Email Marketing
  11. Goal Configuration &Funnels
  12. Intelligence Reporting
  13. Conversions, Bounce Rate, Traffic Sources, Scheduling etc
  14. Mobile Marketing
  15. SMS Strategy
  16. Mobile Advertising, Mobile Optimized Websites
  17. 7 Step Process for Mobile Apps
  18. Proximity Marketing
  19. Strategic Steps
  20. Review & Testing
  21. Digital Display advertising
  22. Tracking your Campaign
  23. Optimizing the Campaign
  24. Campaign Planning
  25. Running Effective Ads
  26. Strategy & Planning
  27. Situation Analysis, Planning, Budget, Measurement
  28. Information Gathering & Research
  29. Key Strategy & Planning Concepts & Methodologies
  30. Best Practice Case Studies
  31. Affiliated Marketing (Sales and Marketing Support)